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Puro Porto

Contrasting with the stereotypical aesthetics of yoga brands, the new identity features a set of abstract symbols which represent the journey from turning inward to looking outward.

Title about the Project

Outpost is a unique community built around beautiful design-led co-working and co-living spaces based in idyllic remote locations such as Bali, Sri Lanka and Cambodia. Since the pandemic many have decided to reinvent how they live and work. The proposition of co-living and co-working in remote places has become very attractive and relevant in our times.

The concept is founded with a single purpose: to empower remote workers, creatives and entrepreneurs to live and work from anywhere. Centred around the idea of community, Outpost enables internationally-minded individuals to connect to others in culturally rich locations. The retreats are tailor-made for those working remotely for days, weeks or months and as well as welcoming individuals, Outpost also organises bespoke team retreats for both office-based companies looking to strengthen their teams, and for remote teams who want to come together in an inspiring environment.

Brand Strategy

The new identity is designed to work seamlessly across on and offline applications including the website, social media, printed collateral, facade signage and digital advertising. The team also created the tools for the Outpost staff to implement the identity with their local agencies.
Pentagram has created a vibrant identity that perfectly brings the Outpost brand to life in all of the spaces it inhabits, embodying all of the fun, connection and adventure that happens when you become part of Outpost’s global community of digital nomads.

Brand Identity Naming Print Strategy
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