The developed brand position is summarised in the strapline ‘Live and work out there’, expressing the business aim to engage audiences who are pioneers at work but also explorers who want to see the world.
Outpost is a unique community built around beautiful design-led co-working and co-living spaces based in idyllic remote locations such as Bali, Sri Lanka and Cambodia. Since the pandemic many have decided to reinvent how they live and work. The proposition of co-living and co-working in remote places has become very attractive and relevant in our times.
The new identity is designed to work seamlessly across on and offline applications including the website, social media, printed collateral, facade signage and digital advertising. The team also created the tools for the Outpost staff to implement the identity with their local agencies.
